6 Design ideas to keep in mind when designing business cards
They’re probably be the tiniest advertising tool you own but business card printing load up a real punch with regards to having your name available. From smaller businesses to impartial retailers and even global organisations, a company card can perform a great deal for your brand and your connections. For most people it’s going to be their first summary of what you are and what you are offering. A first summary of your brand colours, your brand message and most importantly, you! Because of so many cheap, flimsy business cards available on the market, it’s essential that yours sticks out from the crowd and constitutes a bit of an impact with your customer or newest business contact. With this thought we glance at 6 thing to remember when making your next business card.
1. Use both sides
Although it could be less expensive to printing on one side of your business card, leaving one side blank is like having a leaflet and leaving a page without anything on it. This is another space you can use to advertise who you are. Make use of this area to showcase your brand much more – make it simple and have your logo or website on it. Allow the main side contain all of the important information.
2. Make text clear and readable
Like every piece of print, business cards ought to be readable. What this means is using a font that your customers can see and more to the point a layout that is simple to digest. For those who have a specific font that is in your brand guidelines then make use of this when adding the copy to your cards.
3. Keep it simple and easy to follow
Which makes it easily readable is just half the battle, the remainder is about making your company card simple to follow. Inform you and straightforward to study and only range from the most significant information – your company name, contact number, email address and position in a company is more than enough. An address and website may also be added but don’t forget that you’re using a only a little space and you won’t need to make your company card look cluttered.
4. Don’t forget about your bleed area
Unless the backdrop of your business card is white you’ll have to include a bleed area. It’s vital that you possess a bleed area (usually about 3mm) to make sure there aren’t any borders or area missed from the print. A bleed may also be sure that your business card prints the way you want it. You can read much more about the significance of a bleed area here.
5. Quality paper goes a long way
Don’t be cheap on quality with regards to the card used for your business card. As it might regularly be the first time someone touches your brand, this is actually the perfect opportunity for you to definitely make a good impact. A thicker card will prove to add a more expert feel and look to your business card and also mean it’s going to be less inclined to become damaged when being passed out. Our business cards begin at 300gsm and go completely up to 1080gsm in our luxury business cards.